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Take Your Product or Invention Direct to the Public using EcommerceSystem.com
A machine shop owner also doubles as an inventor - and a good one. He set his sites on designing and manufacturing an improved version of the traditional tree and pole climbing harness used by lumberjacks and line workers. He invented and produced a high-tech climbing harness that was a vast improvement over the uncomfortable strap-on bar used today. It was based on an injection-molded boot, instead of the old metal strap of the traditional climbing harness. His harness can be used for eight hours without any strain on the climber. It is the best climbing harness on the market by far.
To promote the product he created a Web site. The site compares his climbing harness to the traditional climbing harness and points out dozens of improvements and advantages. Then he placed points of purchase throughout the site, allowing people to order the climbing harness and accessories directly from the site.
The site has served as an effective promotional piece for his product. The shopping cart provided steady cash flow too. Starting without any publicity, the boot has been entered into several catalogs and is slowly becoming the harness of favor for climbing professionals. This was accomplished through a combination of trade show demonstrations, direct selling, and support and income from the Web site and Ecommerce system.
Catalog sales are great, however an ongoing revenue stream coming from the Web site is great too. Steady income from the site bridged the gap from startup to large orders that are now coming from the catalog sales.
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